Why a Pediatric Nurse Mom is the Ultimate Parenting Writer
Are you an editor or marketing director for a parenting or kids' health brand?
If so, you know that your audience (parents) seek advice they can trust.
Nurses remain the most trusted professionals. So who better to support your content creation needs than a pediatric registered nurse?
But some parents (like me) prickle at well-informed advice offered by non-parents, even if they’re nurses.
Parents like to hear from other parents. They’re in the trenches together, navigating the ups and downs of an unpredictable (and sometimes uncomfortable) roller coaster.
Elevate the trustworthiness and relatability of your messaging with content written by a pediatric nurse AND mom turned freelance writer… Me!
From Parks and Playgroups to Blogs and Newsletters
Get within earshot of parents chatting at a park, library, or playgroup.
You’ll likely hear parents explaining their latest challenges, struggles, and joys.
Conversations about:
- Bedtime battles
- Daycare closure for another outbreak of hand, foot, and mouth
- Joy and stress over a new pregnancy after a previous traumatic birth
Parents love chatting with other parents because it validates they aren’t alone in their struggles. And it's a great way to learn from others’ experiences.
How much more helpful are these conversations if a parent who’s also a pediatric nurse is in the mix? Someone who offers practical advice grounded in science, but is also in the trenches of child-rearing too.
A pediatric nurse contributes key insights with expert knowledge of pregnancy, acute and chronic illness, and typical and atypical child development.
Bedtime struggles? The nurse offers suggestions to improve bedtime routines. She explains how children thrive with early bedtimes and predictable routines, a developmental factor that some parents just don’t know. She probably has some great product suggestions too (like sleep sacks, sound machines, and ok to wake clocks).
*No affiliate links here... just products I've genuinely enjoyed*
Is daycare closed for hand, foot, and mouth again? The nurse explains that hand, foot, and mouth (also called coxsackievirus or herpangina) is a common childhood virus. She offers tips to stay healthy and prevent the virus. She explains how to help your little one feel better with rest, hydration, and fever reducers. She’ll recommend the thermometer she finds the easiest to use to monitor the temperature of a writhing toddler.
Pregnant and stressed out about delivery? The nurse encourages you to know your rights, develop a birth plan, and advocate for the care you want and are comfortable with. She’ll probably recommend a course, like Mommy Labor Nurse, that gave her all the tools she needed to prepare for an unmedicated birth for her second delivery.
The nurse shares real-life stories of patients and families she’s cared for. She also shares her own experiences navigating similar issues as a mom and how she handled them as a nurse.
Her tone is empathetic and confident, and the parents walk away from the conversation feeling reassured. And equipped with new information and tips to try at home.
Parents are always excited with they get to the park, library, or playgroup and see the nurse there. Because they know they can count on her for enjoyable, informative, and entertaining conversation.
That nurse is me.
These are real conversations I’ve had with real parents while at the park, library, and in playgroups. And I can skillfully translate these conversations into content.
Content that your readers will trust and enjoy.
Content that builds brand loyalty and keeps them coming back from more.
And ultimately, content that converts your readers to customers.
Prized Product Reviews
Do you need product reviews?
I got you covered there, too.
As a mom of a three-nager and preschooler, I have almost 5 years of real-life product testing.
From sleep to nutrition, health to toys, and everything between. I’ve used countless products on my parenting journey.
Some I loved, some I donated or returned.
A nurse’s perspective on products she’s used on her kids: now, that’s social proof… amiright?
Final Note
I love writing. I love nursing. And I love supporting parents.
Reach out if you’d love to partner with a pediatric nurse and mom to create stellar content. Content that resonates with your audience, builds brand loyalty, and empowers parents.
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Ready to hire a nurse writer? Good thing you found me! I create compelling healthcare content that educates, engages, and resonates with your readers. Work with Nurse Pro Writer to elevate your brand’s authenticity, authority, and trustworthiness.